Audi Super Bowl Commercial: What Everyone Else Thought

carolina · #1 03-26-2008, 05:49 PM

Audi's ad placement during this year's Super Bowl XLII has garnered its share of press. Here's a quick summary of what we've found.
CNBC: Super Bowl Ad Game: Audi Roars, Hyundai Stalls
I loved the spot. Original, well done, and most telling for me, it got people at the party I attended talking. In my opinion, Audi scored. -- Phil LeBeau
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Miami Herald / AP: Audi 'Godfather' Ad a Super Bowl Winner
BEST REFERENCE TO A CLASSIC MOVIE SCENE: Audi. In a replay of a vintage scene from "The Godfather," an older man wakes up in his luxurious bed and senses something amiss. In the movie, it's a severed horse head which turns up under the sheets — here, it's an oil-soaked grille from another car. "Old luxury just got put on notice," the tag line says, as a spanking new Audi speeds off. -- Seth Sutel
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Ad Rants: Audi's Godfather Ad Powerful, Stellar, Captivating
In the commercial, which is every bit as hauntingly captivating as the movie itself, Rocco wakes up not with a horse head in the bed but with the front end of an early model luxury vehicle and a pool of motor oil. Audi tells us the commercial is meant to be an illustration of Audi's resurgent attack on typical luxury vehicles such as BMW and Mercedes bed. In other words, there's a new boss in town and it'd be best not to **** with it.
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Detroit Free Press: Commercials Went for Soft Sell
The clever takeoff on "The Godfather" for the Audi R8 recreated the horse's head scene with motor oil instead of blood. Loved its use of original cast member Alex Rocco (who played Vegas kingpin Moe Greene in the film). Next year, how about convincing Al Pacino to do a "Godfather II" version?
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Ad Rants: Audi: 'Old Luxury Just Got Put on Notice'
Loved that Audi mafioso ad. We know from experience that nothing's more devastating than waking up covered in oil. Well, depending on the oil.
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National Ledger: Super Bowl Ads: Audi R8 is the Godfather
Michael Kwan notes that is "Exactly what this ad is designed to show. The Audi R8 signals the departure of "old luxury" and ushers in a generation where luxury cars can be afforded all sorts of wild performance too. The only question that remains is why won't Audi send me a review unit (for keeps, of course)."
The ad has received mixed reviews since it's debut.
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Information Week: Rating The Super Bowl Commercials
Stealing a scene from the Coppola classic, a guy wakes up screaming, but to a car grill, not a horse's head, in his bed. Interesting, if contextually misplaced, reference. Points for reinforcing the automobile's brand; I'm mean, who even knew Audi was still a factor in the U.S. market? B -- Alexander Wolfe
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New York Times: A Severed Car Grille? It's Super Bowl Ad Time
One spot-on satire Sunday came from the Audi division of Volkswagen of America, which drolly spoofed “The Godfather,” complete with a cast member, Alex Rocco, from the original. The spot, by Venables Bell & Partners, replaced the horse’s head in the mogul’s bed with — gasp! — a grille severed from the front end of a Brand X luxury sports car. -- Stuart Elliott
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Washington Post: Winning Ads and Fox's Busted Play
Meanwhile, the winner for the most electrifying commercial should probably go to Audi, which introduced its fantastic-looking R8 model with a spoof on the famed horse-head scene from "The Godfather." The gray-haired man awakening in his mansion didn't find a horse's head in his bed, however; he found the discarded grill of an old car. Screamed like a banshee.
Then came the R8 bursting into view, a breathtaking sight. The price is probably breathtaking, too. -- Tom Shales
Read Article Read our wrapup of the Super Bowl ad campaign here...
http://www.fourtitude.com/news...shtml

rahulnagar · #2 03-26-2008, 06:46 PM

this is really cool. it makes one think of there current car and then make them dream of an audi...