A3 automatic , short shifting?

Its been almost 2 months with the new A3, great car, super fun to drive and looks amazing...However can someone shed some light onto the automatic transmission of the A3?
When driving in regular Automatic mode the A3 seems to "short shift" itself , basically it rarely goes over 2k RPM and when driving around town its not uncommon for the A3 to be in
5th or 6th gear while only 40mph? I am sure the A3 does this to enhance fuel economy but it often seems like the car is short shifting so much that its in way too high a gear for the
driving condition, specially uphills. Of course the Sport mode works great and since you control the upshifts its no longer a issue. Does anyone else have a A3 that does this? Is this normal?
Would chipping my A3 change this?( I am guessing so), sorry if these are newbie questions, I know alot about motorcycles, still have alot to learn with cars!LOL Also its my first Audi..
Thanks

Yea its common, its just to save gas because the higher the rpms you shift at the more gas you use. Automatic with a few bursts of sport mode to have some fun usually evens it out for me but it does get a little annoying being in 6th gear at such a low speed. Usually on the freeway if I need to pass someone or need some good acceleration I just downshift on the paddleshifters to 5 and when im done upshift and it will go back to D automaticly.