03-24-2008, 06:47 PM
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| Member | | Join Date: Mar 2008
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 The Future of Electronics at Audi
What does the future hold at Audi? More electronics, for one thing. Expect a much greater integration of mobile consumer electronic devices such as the iPod, the MP3 player or USB sticks into the vehicle with Bluetooth being the key enabler. However, a significant factor in the German automaker's thinking is that the increasing demand for the latest electronic items notwithstanding, the "over 60s" segment of its customer base is growing. What's more, the group ranging in age from 60 to 70 has the greatest purchasing power. This means, says Michael Renz, head of central marketing at Audi, that the emphasis must be placed on helping the customer to operate the vehicle intuitively and safely rather than on patronizing them: "In-car electronics consequently need to provide age-appropriate solutions and straight-forward operating concepts for complex systems. To satisfy these requirements, new standards in the operation of automotive infotainment are being defined."
read further : Column: The Future of Electronics at Audi - 08/05
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