Audi, Volkswagen NYC flagship will showcase new store designs

VW will use a new modular design called "white frame," a German design adapted for the United States, Pressgrove says. It replaces the current design called "marketplace." The new VW design has three exterior elements:

1. White aluminum composite materials frame the building.

2. A white entry portal features the VW logo.

3. A white box inside the showroom holds a featured vehicle.

"It is quite a departure from our current look," which features a large, two-tone, yellow-banded entry with the VW logo and an aluminum roof, Pressgrove says.

The Audi design is called "terminal" and features a more efficient and environmentally friendly design. It has:

-- A stackable design that conserves space and saves up to 40 percent in construction costs.

-- A curved back interior wall that simulates the sharp curve of a racetrack and underlines the brand's sportiness.

-- Fewer glass walls, to reduce energy costs.

Volkswagen and Audi say the new standards are required for new and renovated dealerships. Some stores using the new designs are already under construction.

VW and Audi service and parts will be on the fourth and fifth floors, but not together. Says Pressgrove: "There will be quite a bit of separation between the brands but some intermingling on service and parts."

Source: Automotive News